Social Marketing Prices

62% of all Australians have social network accounts and 81% of users will recommend products and businesses they like to friends in those networks.

Social marketing is different to community building.  Community building is about attracting users into your website.  Social marketing is how your business interacts with external websites and communities.  Typical social marketing includes Facebook, Twitter, LinkedIn, YouTube, Slideshare, and MySpace.  Organisations use these external communities to raise awareness of what they stand for, how they are different, and what they have to offer.  This is usually done through a complex web of marketing.  If you post articles of interest to other people, participate in forums, and make friends online it all helps.  Most importantly you can build up a network of people that are also in your industry.  Many of these people will link to your website and you can link to theirs.  This form of reciprocal linking within an industry is seen as a vote of confidence by search engines and adds value.

Social Marketing is a major consideration for Search Engine Optimisation

Interweaving's managing partner has direct relationships with the strategists and market leaders in Google, Yahoo, and Microsoft.  He has managed Internet marketing through them of more than $10 million per year.

If you want to take your Internet marketing seriously book an appointment

Marketing Bootcamp - It's about fast progress not pain!

Online marketing is full of traps and pitfalls.  If you don't know what you are doing it is easy to blow a considerable amount of money with virtually no return on investment.  Wait! don't run away just yet.  It actually isn't very hard it just takes time, education, and experience. We have been in traditional and online marketing for 20 years. Bootcamp is about a one day concentrated effort towards geting your marketing on track.  We did a quick analysis of your industry, research key phrases to advertise on, setup your online marketing accounts, show you the right things to do with social marketing and search engine marketing.  At the end of this one day attack you will have a working plan of marketing online and the means to do most of it yourself.  Otherwise we can help you with that too.  How can we serve you in the most cost effective way to achieve results?

 Call us and let's attack the market together - click here to contact or call 1 300 304 314

Search Engines Optimisation & Search Engine Marketing

The big G - Google is the 500 pound gorilla for search engines.   It has a grossly dominant market share and is a very useful utility for web users.  Yahoo is a distant second, and Microsoft an even more distant third.  Search engines are the yellow pages of the Internet.  When people search they find relevant contextual websites that are specific to the user search queries.  You absolutely have to be in the search engines to have a well marketed website.

Search Engine Optimisation

The best type of search engine listing is the one you don't have to pay for again and again - organic search listings.  There are three ways your website is selected for being shown is search results:  relativity to the search request, relative locations, and web page rank.

Search Request

When someone types a phrase into a search engine they are looking for something.  The search engine will try to offer search listings that are the closest match to what the user is looking for.  Simple isn't it?  Not quite.  The reality is that search engines need to know where to find the right websites for each query.  They do this by indexing all the websites on the web and using an algorithm to find the best ones for each search query.  Optimisation for search requests is a science and a little art too.  Your website needs a list of search phrases that you would like to be found on in the search engines.  This list needs to be as wide and deep as possible to collect as many organic search queries as possible.  That includes typographic errors and misspellings as well.  Then your website needs to be optimised for those terms with page titles, descriptions, urls, and meta data all being optimised on a page by page basis to be the most specific result for search engines to serve.  Although search engines are algorithmic they still depend on website owners to tell them what each page is about, and more importantly offering descriptions that users will find attractive to click on.; If a search engine doesn't find a description to serve for the web page - it just makes one up.

Relative Location

Every user accesses the Internet through what is called an IP address.  Websites have their own IP addresss as well.  Why is this important? IP addresses are assigned geographic locations and distributed accordingly.  Websites can be hosted anywhere in the world.  The most common mistake is when website owners host their website on a cheap foreign host, which is commonly the domain registrar where they originally bought their domain.  These hosts are allocated IP addresses that are for their geographic location not yours.

Search engines are like dating agencies, they try to pair up the best websites with the most specific users.  Today modern search engines are sorting the websites that they list by how close a user is to the website's IP address.  Unless you want to be selling your goods to customers in someplace like Phoenix, Arizona USA instead of Brisbane, Australia - this can be a major problem.  Your website needs to have its own SEO IP address located as close as you can to your average customer's location. If that is Brisbane, then you need an Australian Hosting Company with your own unique static IP address - which screams to the search engine - WE ARE AUSTRALIAN!

Page Rank

Page rank is a mysterious thing to most people, but to Interweaving it is very simple.  Search engines want to list the pages that will give users what they actually want.  To get the best search rank you should do a number of things.  There are a great deal of factors that contribute but the most important ones are to have:

• Volumes of original textual content
• Links from other websites to yours
• Local IP address with a local host
• Frequent updates to website content
• Create a good site map
• Give it time to ferment
• Single level URLs
• Highly specific metadata

Search Engine Advertising

If you can't beat them join them.  Although organic search listings are the most cost effective way to advertise - you can also buy advertising in search engines.  In Google these are the ads on the right side of the page and sometimes at the top of the organic search listings.  They also can now be found in Google maps which offer paid listings.

Search engine advertising is very effective and offers a great return on investment IF you advertise consistently and target your ads to the right phrases and locations for the right price per click.  Does that sound complicated?  Interweaving is very experienced in all forms of Internet marketing.  If you would like us to create a marketing campaign for you and manage it monthly that can be arranged.  Campaigns start for as little as $50 a month

Contact us for an free introductory meeting about search engine optimisation and search engine marketeting using this contact form or calling us.

Just like it says - Fast & Easy.  Web Design doesn't have to be difficult.  Let us help with the heavy lifting.

Building a new website can seem like a major challenge for many.  In reality it doesn't have to be difficult.  As in most things you just need a professional with the specialist knowledge that you need, which can guild you through the process and do most of the hard bits for you - that's us.  This special represents what most small businesses need.  It covers the design, technology, labour, and licenses that are required.  We offer you the support and hand holding as required.  Most of the time we can have your website fully functional within two weeks - no kidding.  So give us a call and let us take care of the heavy lifting for you.  Then we will train you to modify the website anytime you want - without needing our help.  Ready set go!

Call us and get $500 of with this special! - click here.